“There were a lot of naysayers out there when we said we were doing this. The Hulk smashed those naysayers.”
–Nikki Rocco, Universal’s president of domestic distribution
The latest movie adaptation of Marvel Comic’s The Incredible Hulk finished where the comic book character usually ends up: on top.
Judged against Spider-Man, Hulk came up short. Judged against Hulk, The Incredible Hulk came up big. The franchise restart, starring Edward Norton, topped the weekend box office with $54.5 million, according to Exhibitor Relations estimates today. While that’s about $8 million less than what Ang Lee‘s Hulk opened with in 2003, the gross is considered a victory for Universal Pictures, which had to overcome, well, Ang Lee’s Hulk
The Hulk accounted for about a third of all ticket sales over the weekend.
#2 – Kung Fu Panda $34.3 million
#3 The Happening 30.5 million
#4 Don’t Mess with the Zohan 16.4 million
The rest of the Top Ten:
5. Indiana Jones and the Kingdom of the Crystal Skull, $13.5 million
6. Sex and the City, $10.2 million
7. Iron Man, $5.1 million
8. The Strangers, $4.1 million
9. The Chronicles of Narnia: Prince Caspian, $3 million
10. What Happens in Vegas, $1.7 million
The total movie box office receipts for 2008 are almost equal to this same time last year.
* Hulk Smashes Way to Top of Box Office: June 13 2008
* Incredible Hulk Smashes Past
* Today in Pop Culture